The More You Subtract, The More You Add: Cutting Girls Down to Size

 

What do you think they advertising with this image? Certainly, TOMATOES! I am sure you never thought about an underwear or a plastic surgeon commercial, this is all about the tomatoes.

 

Jean Kilbourne emphasizes in her article mostly on this issue. How huge effect that media have on people's perceptions, approaches, thoughts and how media impose an image of woman in our culture. How those ads effect children adolescents and also adults. What it means to be a woman and a man. And are we aware of those images shapes our heads.
Ads in adolescent girls' magazines usually impose the idea that all the girls should be very thin, very beautiful and they should wear fashinoable clothes. Kilbourne states that advertisers usually do not give these messages on purpuse but there are lots of evidence that those ads have massive effects on adolescents. They shape their identity like the only purpuse for a girl to be beautiful and fashionable.

  As you can see in this ad, they advertising a cam. There is two skinny, pretty, young girls, teenagers, only wearing underwear and other people, man, looking from their windows to the girls, and from the bottom of the image it says " The Nikon S60. Detects up to 12 faces". This ad gives the message to the teenagers to be sexy, skinny, beautiful and be desirable for man. What happens as a result of these ads are very afflictive : anorexia, date rapes, teenage pregnancies, anxiety, feeling of being dependent to a man and so on. The messege media gives the adolescent girl is to be "less than they are" ,smaller, thinner, less successful,  less free, slient, childlike (cannot be taken seriously).
Both girls and boys and parents are affected by these images and their attitude to girls changes as a result, too. In other words, commercials cause girls or woman to think that they should be small, unconfortable, inadequate but beautiful and fashionable to be able to be desirable for man.